How to write a firm email
The situation
You've asked twice for a deliverable the client owes you and they've gone silent.
The goal
Send a firm email that gets action without sounding aggressive.
Draft (the wrong way)
Just following up again since I haven't heard back — sorry to bother, but any update?
Parse-optimized draft
Following up on the assets we discussed on the 3rd and the 10th. We need them by end of day Thursday to hold your launch date; otherwise we'll need to push delivery by a week. Can you confirm you'll have them over by then?
Your turn
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